What Am I Actually For? [8]

Show notes

🎙️ Live webinar May 21: Tim & Jan on building a PreSales team that drives revenue — not just demos. serockstars.com/webinar

Ava's new hire asked the question out loud. Every SE leader is going to hear it this year. Here's the answer — and why the obvious version of it can accidentally burn out your team.

What Nate and Ava discuss

• The four moments where human SEs still clearly win: career-risk decisions, messy stakeholder dynamics, regulated industries, strategic renewals
• Nate's pushback on Ava's framing — why "you're for the hard moments" is a dangerous answer to give a new hire
• The reframe: the skill isn't BEING at the hard moments, it's the judgment to find them in your deals on purpose
• How to answer this question when your own team asks it

The move

This week, force-rank your active deals — not by size, by "which of these has a human-critical moment coming, and when?" Reallocate your team's time toward those moments on purpose. And if a new hire asks "what am I for?" — give them the answer directly. Don't wing it.

🔗 Resources & Links: paths.to/presales

📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call