Thirty Seconds That Sells [45]

Show notes

The highest-leverage thing one team built all year, for almost nothing: thirty-second customer stories, AI-distilled and memorized. Craft and machine in one move.

What Nate and Ava discuss

• Why a 30-second story beats the case-study PDF in the first minute
• Building the catalog fast with AI — and who owns keeping it true
• Telling it human and tuned to the room, not canned

The move

Distill your existing case studies into 30-second stories — who, what hurt, what you did, the number. Have every SE memorize five or six, and open with the one that mirrors the customer in the room.

🔗 Resources & Links: paths.to/presales

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