The Vertical You Can't Fake [41]

Show notes

Same product, four industries, and a customer who smells a tourist in one question. Is vertical expertise something you hire, or something AI can now fake?

What Nate and Ava discuss

• Knowledge problem vs. distribution problem — diagnose which you have
• How AI raises the prep floor but not the credibility ceiling
• Hire-from-the-industry-and-teach-sales, versus the reverse

The move

Decide per vertical whether your gap is knowledge or distribution. Build the 'get deep fast' muscle in everyone with AI prep — and hire the natives for the deals where the ceiling is what wins.

🔗 Resources & Links: paths.to/presales

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