Show Me Your Release Cycles, Not Your Roadmap [19]

Show notes

Roadmaps are wishlists. Release notes are receipts. Ava walks through how she now evaluates every vendor when she's buying software for her own team — and why the way she buys today is exactly how her customers will buy from her tomorrow.

What Nate and Ava discuss

• Why a 12-month roadmap is the wrong artifact to evaluate a vendor on
• Cadence relative to peer set: how to compare release velocity without comparing to AI labs
• The pivot: if SE leaders are doing this as buyers, customers will start doing it too
• Why a static one-pager contradicts the velocity message — and how a live release page fixes it

The move

This week, pull your product's last six months of public release notes. Build a live page — a URL that compiles from your release feed and updates every time you ship. Put it in front of every SE on your team.

🔗 Resources & Links: paths.to/presales

📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call