The GUI Is Dead. Long Live the API. [18]

Show notes

SaaS vendors are still hiding their API behind the Enterprise tier — and your customers are about to start asking for it. Nate breaks down what API maturity now means for SE leaders, both as buyers and as builders of their own product story.

What Nate and Ava discuss

• Why the GUI is becoming the wrong place for products to be evaluated
• The backwards pricing logic of "free GUI, Enterprise-only API"
• How customer expectations are shifting toward agentic, MCP-aware workflows
• The two-way move: audit your own product's API maturity AND your team's vendor selection process

The move

This week, walk over to product and ask "what's our API surface, and is it gated behind which tier?" Then add API/MCP availability to your team's own vendor evaluation rubric. Don't pick tools your future workflows can't talk to.

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